Practical tools, transformative impact.
Simple, not easy.

MEET THE AUTHORS

JOSE CORELLA

As an accomplished marketing executive and general manager with diverse industry insights, I've dedicated my career to driving growth, spurring innovation, and developing leaders. Drawing from a wealth of expertise across operations, finance, brand management, marketing, and more, ​ I find that I am at my best when enabling, inspiring, and motivating individuals and teams who are looking to achieve measurable growth.

MARCUS DIMBLEBY

As a former military officer and red teamer, I’ve been sharing tools and techniques that enable adaptive leadership and critical thinking with corporations in the UK and around the world since retiring from the Royal Air Force in 2013. Through Effective Direction, I now help organizations engage their people effectively, become more resilient, and understand the need to be adaptive in today's complex world. 

TESTIMONIALS

"Jose helped me build upon my strengths to become a brand leader and was a champion for many of my efforts and career aspirations."

"​Many companies, hoping for improved exchange of information and sharing of best practices, have institutionalized these types of interactions, but Jose elevated them to an art form."

"Jose has a level of perspective that I don’t see, which helps bring out the best in myself both personally and professionally."

"Marcus' ability to bring structure and order to hectic and often times chaotic work environments is impressive and essential in today's fast paced companies."

"Marcus is one of those few people who genuinely sees the big picture and knows the challenges that teams would typically face."

"​Marcus is definitely not afraid to confront and resolve the most challenging and often neglected or avoided business problems if this is required to drive success."

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